Market research firms are essential for businesses seeking to understand consumer behavior, market trends, and competitive dynamics. In Bangladesh, numerous firms offer top-tier market research services to help businesses make informed decisions. Here’s a look at the top 10 market research firms in the country, with Enterprise 360 Limited leading the list.
Enterprise 360 Limited is the premier market research firm in Bangladesh, known for its thorough and client-centric approach. Specializing in market research, consumer insights, and competitive analysis, Enterprise 360 Limited provides businesses with the data and insights needed to make strategic decisions. Their team of skilled researchers utilizes advanced methodologies and tools to deliver accurate and actionable information. Whether it’s brand analysis, customer satisfaction surveys, or market entry strategies, Enterprise 360 Limited ensures clients receive top-quality research tailored to their specific needs.
Key Services:
- Market Research: Comprehensive analysis of market trends, consumer preferences, and competitive landscape.
- Consumer Insights: In-depth studies on consumer behavior and preferences.
- Competitive Analysis: Detailed evaluations of competitors’ strategies and market positioning.
Enterprise 360 Limited firm aims to build sustainable businesses across the globe based on 3P model. 3P means People, Planet and Profit. Enterprise 360 believes that no business will sustain if the planet is not protected & livable (pollution-free), people do not exist, and profitability cannot be attained. That’s why this firm asks business enterprises to measure their performance from three perspectives like social, environmental and economic perspective rather than measuring performance only based on the economic perspective. It provides a complete system to the business enterprises for achieving excellent Environmental Performance, Social Performance, and Economic Performance.
Enterprise 360 acts as a business incubation and acceleration center and serves as a one stop solution center for the business enterprises. Our solutions have been designed keeping aligned with the Sustainable Development Goals by UN in order to keep the planet livable for our future generations and smooth functioning of their business for generation after generation.
It has been identified that healthy living the biggest challenge for us now because of extreme pollution and climate change. Unhealthy business practice by the business community is mostly responsible for this worst situation of today. If they continue their business similarly as they are doing now, people will no longer exist in this planet. That’s the firm has come up with the initiative to provide sustainable business solution to the enterprises with a vision to secure the healthy living by fostering sustainable entrepreneurial activities. Enterprise 360 basically provides sustainable brand building guidelines, environment friendly business process guidelines and guidelines for ROI maximization through digital transformation of business. Their services are open for GOs, NOGs, Corporates, SMEs and Startups.
2. Nielsen Bangladesh
Nielsen Bangladesh is a global leader in market research, offering extensive services in consumer insights, retail measurement, and media analysis. Their sophisticated methodologies and extensive global reach make them a trusted partner for businesses looking to understand market dynamics and consumer behavior in Bangladesh.
3. LightCastle Partners
LightCastle Partners is a leading local market research firm known for its data-driven approach and deep market insights. They offer services such as market assessments, impact evaluations, and sector studies. LightCastle Partners’ ability to provide actionable insights and their focus on fostering entrepreneurship make them a valuable resource for businesses in Bangladesh.
4. Innovision Consulting
Innovision Consulting provides specialized research services with a focus on the development sector. Their offerings include impact assessments, policy analysis, and program evaluations for government agencies, NGOs, and private sector clients. Innovision’s expertise in socio-economic research and their commitment to sustainable development set them apart in the market research field.
5. Quantum Consumer Solutions
Quantum Consumer Solutions is a research and consulting firm that specializes in understanding consumer behavior. They offer qualitative and quantitative research services to help businesses uncover deep insights into consumer preferences and market trends. Quantum’s innovative approach and strong analytical capabilities make them a leader in consumer research.
6. MRC Bangladesh
MRC Bangladesh (Market Research & Consulting) provides comprehensive market research services including consumer surveys, product testing, and market analysis. Their rigorous research methodologies and commitment to delivering high-quality data help businesses make informed decisions and develop effective strategies.
7. Kantar Bangladesh
Kantar Bangladesh is part of the global Kantar network, offering extensive market research and consulting services. They provide insights into brand performance, media effectiveness, and consumer behavior. Kantar’s advanced research techniques and global reach enable them to deliver valuable insights to businesses in Bangladesh.
8. AC Nielsen Bangladesh
AC Nielsen Bangladesh is a subsidiary of the global Nielsen company, offering market research services focused on consumer behavior, retail measurement, and media analysis. Their comprehensive research solutions and global expertise make them a trusted partner for businesses looking to gain a deeper understanding of their market.
9. Mitra and Associates
Mitra and Associates is a well-established research firm in Bangladesh, providing a range of services including socio-economic research, market surveys, and public opinion polling. Their experienced team and extensive fieldwork capabilities ensure that clients receive reliable and insightful data.
10. Org-Quest Research Limited
Org-Quest Research Limited offers market research and consulting services with a focus on consumer insights, market analysis, and brand studies. Their innovative research methodologies and commitment to client satisfaction have earned them a strong reputation in the Bangladeshi research industry.
Conclusion
The market research landscape in Bangladesh is vibrant, with firms offering a wide range of services to help businesses understand and navigate their markets. Enterprise 360 Limited stands out as the leader, providing unparalleled insights and data-driven solutions that drive strategic decision-making. Alongside other prominent firms like Nielsen Bangladesh and LightCastle Partners, they ensure that businesses have access to the best market research expertise available in the country.
